boot camp 2025 Schedule
The Boot Camp 2025 schedule will be announced on a rolling basis—sign up for the email list to receive session announcements, and get excited for the programming so far!
Principle Session
From Courts to Curtain Calls: Lessons from Sports for Building Audiences
What can arts and culture learn from sports about how to build passionate fan bases and engage new audiences? Join Amber Cox, COO and GM of the Indiana Fever, and Keia Clarke, CEO of the New York Liberty, in a dynamic conversation exploring the parallels between professional sports and the arts. Moderated by Christopher Williams, President of Capacity Interactive, this panel will dive into strategies that have fueled the recent undeniable growth of the WNBA and consider how arts and culture can borrow from these playbooks.
Whether it’s leveraging in-game entertainment, creating sponsored digital content during pauses in the action, or activating audiences during lines, lulls, or intermissions, discover innovative approaches to deepen audience connection and cultivate the next generation of arts superfans.
session types
PRINCIPLE SESSIONS
In the arts, leadership often comes down to acting on principle—doing what best serves our communities, even if it’s not easy or popular. Principle sessions are powerful, rare, and illuminating conduits between arts marketers and leaders who have learned to trust their gut and drive personal care and intentionality into every decision, resulting in formative takeaways for our industry.
spotlight SESSIONS
Centering and inspiring, Spotlight Sessions are essential, stimulating opportunities to learn from some of the brightest minds across the industry in a focused format. Sculpted by ideas and powered by curiosity, these sessions will chart courses and inspire change at every level of your organization.
deep dive SESSIONS
The most tactical of Boot Camp sessions, Deep Dives are your key to unlocking data-driven ideas (often step-by-step!) with the people who have implemented dynamic strategies within their organizations and teams. Learn hard-won lessons, delve into insider opportunities, and ignite excitement for action items you can put into play right away.
