A: If you’re reading this, you should attend! Boot Camp 2026 is 100% focused on arts and culture—we recommend that all arts administrators, including fundraisers, marketers, executive and artistic leaders, and board members attend. If you’re looking to grow your marketing and leadership skills, this is the conference for you!

After years in Manhattan, Boot Camp found a creative home in Brooklyn that reflects both our values and yours—it’s a place rooted in our industry and focused on accessibility, community, and imagination. We’ve loved our time in Manhattan, but like many arts organizations, we’re rethinking how and where we show up. And this year, showing up means showing up for affordability, creativity, and connection.

That’s why, in 2026, we're gathering again in Brooklyn’s BRIC Arts Media—a vibrant space where artists, storytellers, and changemakers work every day to shape the future of our field.

Hosting at BRIC also allows us to:

✓ Support a local arts and
cultural venue—and a Capacity client!

✓ Connect inside a creative,
community-powered hub

✓ Offer our most affordable
pricing in years

Read more about why Boot Camp 2026 is at BRIC.

A: Your friends at Capacity! Capacity is the premier marketing consulting firm for the arts. We help clients engage audiences, build community and market smarter—see how we help organizations like yours and explore free industry resources.

A: Look, we might be biased—but the answer to this question is a resounding “yes.” And former attendees (your industry colleagues!) have said so, too. A few sentiments from past conferences:

“The perfect conference for arts marketers.”

“Makes you excited to tackle your work with revived gusto.”

“The most inspiring days of the year.”

“The best conference in show biz.”

Why? Boot Camp is programmed by and FOR arts marketers and leaders—and it’s the only conference of its kind in the game. Our objective is to keep the arts alive and thriving by getting arts professionals the sessions, data, and inspiration they need to compete in the ever-evolving digital landscape. This means keeping tickets sold, performers on stage, and generations of bright-eyed arts lovers in our venues.

A: Here are a few tips:

1. Connect with your director and share your personal arts connection story. Why? 55% of consumers are more likely to remember a story than a list of facts.

2. Share the benefits of attending Boot Camp: ROI, exclusive digital insights, team growth, and guidance in a challenging time for arts and culture. Understanding the trust crisis is crucial for organizations this year and beyond.

3. Share the love—our industry moves forward when we all move forward. Invite a friend to Boot Camp and keep marquees (and hearts) shining bright.

A: You asked, we listened. In order to connect with as many arts professionals as possible and share critical strategies and new data as soon as they hit the stage, Boot Camp is in-person in Brooklyn AND livestreamed so you can attend from anywhere.

A: Of course! Boot Camp will feature ASL interpretation, and session recordings will have closed captioning.

Presenters will also provide audible descriptions of visual components of presentations where possible.

Information about venue accessibility is available on the BRIC website.

If you have any questions about accessibility, don't hesitate to contact us at bootcamp@capacityinteractive.com.

A: Absolutely! Capacity helps arts organizations market smarter, and to do that, it’s absolutely critical that conference attendees get the most timely topics and actionable strategies—but the digital marketing landscape changes faster than you can say “data geek.” By releasing programming closer to Boot Camp, we ensure your conference experience is what past attendees call “100% relevant.”

A: To show our gratitude for teams and clients, we offer two discounts available any time of year! Take advantage of a group discount for registrations of 3+ folks from a single organization. If you’re a client, don’t miss out on our client discount.

If you've been considering becoming a Capacity client, maybe now is the time! Check out our services.

A: Capacity Boot Camp was started in 2011 by Capacity’s founder, Erik Gensler. It was born of a need for arts marketers to learn about and focus 100% on digital transformation at time when the digital landscape was changing at a pace so rapid it was leaving arts organizations behind.

The first Boot Camp conference had just 50 attendees and kicked off at Baryshnikov Arts Center with a surprise keynote by the father of permission marketing, Seth Godin. Boot Camp was created to level up marketers and respond to the most pressing changes in the digital realm, and has done so every year since in new ways, all while growing astronomically in scope, size, and focus.

Today, hundreds of arts administrators gather at Boot Camp from across the country and beyond to get geeky about every aspect of arts organizations. Attendees immerse themselves in topics like marketing; leadership, diversity, equity and inclusion; fundraising; AI; and more, from high-level inspiration sessions to strategic how-tos. Boot Camp is THE spot for arts leaders to knowledge-share, ask questions, and challenge the status quo—and, after evolving into a hybrid conference to be as accessible as possible to every organization, remains the only conference 100% focused on the arts.

Since inception, Boot Camp has been held in Manhattan and (later) online. In 2025, Boot Camp moved over the bridge into Brooklyn.

From the first Boot Camp to 2026 and beyond, this conference is the premier professional development opportunity for arts administrators, bringing arts lovers together to connect and learn from each other as much as they learn from superstar industry speakers. Through this conference, our passion for the arts, and each other, we can do our part to ensure the arts live on for generations.

A: To keep things as simple as possible for every attendee, we accept payment via credit card.

A: So you want to attend Boot Camp when tickets go on sale, but aren’t sure what things will look like for your organization in the fall? Breathe easy. It’s better to purchase early and make changes later than wait until the conference sells out.

That’s why we offer full refunds of any ticket on or before September 1, 2026. We will facilitate a transfer of your ticket to another member of your organization on or before October 8, 2026 (dates subject to change after tickets go on sale).

Please email bootcamp@capacityinteractive.com with additional questions or to request a refund or exchange!