Amy O’Neil is the Digital Content Marketing Manager at The Dallas Opera, where she leads social strategy and content creation across the company’s organic channels. A creator, producer, on-camera host, and social strategist, she develops video series, campaigns, artist interviews, event coverage, and behind-the-scenes storytelling that make opera accessible, relevant, and fun.

O’Neil’s work bridges artistic ideas with platform-native creative, pairing strategic clarity with humor, personality, and a well-timed bit. She believes audiences do not need opera simplified; they need an inviting way in. Her work translates complex stories into watchable social content without losing the intelligence, beauty, or drama that make the art form matter.

She created and hosted Don’t Look Under the Wig, a digital series named a finalist in OPERA America’s 2024 Awards for Digital Excellence in Opera. In 2025, The Dallas Opera received D Magazine’s Best of Big D award for Best Social Media Feed in Dallas; D Magazine also profiled O’Neil’s approach to reshaping how opera connects with audiences.

A University of North Texas graduate who studied classical music and opera history in Vienna, O’Neil is a believer that high art and a well-executed joke can coexist. Find her other accounts @dreamylouise, @goodshowdarling, and @wowsomuchglitter.

Spriha Dhanuka is director of PR and communications at Griffin Museum of Science and Industry in Chicago, where she leads a cross-functional team spanning earned media, social, written and visual storytelling. Since joining the Museum in 2024, she has helped shift the museum's brand narrative from heritage institution to dynamic destination for science and culture, driving record media coverage and frequent viral moments.

Before Griffin MSI, Spriha spent five years at Ketchum, where she developed integrated communications strategies for Fortune 500 brands including Frito-Lay, Mastercard and Michelin. Her career spans work across the U.S., Europe and India, giving her a global perspective on how audiences discover, engage with and return to cultural destinations.

Laura Herrera is a strategic communications and marketing leader with nearly 20 years of experience helping mission-driven organizations build trust, inspire public engagement, and navigate periods of growth and change. She currently serves as Chief Marketing & Revenue Officer at the Griffin Museum of Science and Industry, where she oversees enterprise marketing, communications, brand strategy, earned revenue, and digital engagement for one of the world's largest science museums.

Throughout her career, Laura has advised CEOs, executive teams, and boards through transformational initiatives, nationally recognized campaigns, major exhibitions, civic partnerships, and leadership transitions. She is known for aligning diverse stakeholders, translating strategy into action, and helping organizations communicate with clarity, authenticity, and purpose.

Laura believes cultural and civic institutions have the power to shape stronger communities by fostering curiosity, connection, and public trust. Her work focuses on helping organizations communicate in ways that not only advance their missions but also strengthen the relationships that make those missions possible.

Sydni Myers is Head of Social Media at the National Gallery of Art, where she leads the museum's social media strategy and creative storytelling. She helps organizations become part of the cultural conversation by turning their expertise into stories people genuinely want to share.

Her work has generated more than 100 million views, earned multiple awards for digital storytelling, and helped transform the National Gallery into one of the internet's most talked-about destinations. She has appeared on Good Morning America, CNN, the BBC, and her work has been featured in more than 300 media outlets. Through campaigns like The Museum Rizzler, she's shown that the most memorable organizations don't just capture attention, they create curiosity.