2026
Schedule
This is what’s on—and when—at Capacity Boot Camp. Schedule subject to change.
Thursday,
Oct 22, 2026
9:30-10:00 AM ET
REGISTRATION + LIGHT FARE
10-10:25 AM ET
OPENING REMARKS
10:30-11:25 AM ET
The Art of Data: Using Numbers to Tell Stories That Drive Action
Giorgia Lupi, award-winning information designer and Partner at Pentagram, explores how data can become a powerful storytelling tool that helps organizations connect with audiences, inspire funders, and align internal stakeholders around a shared vision.
11:25-11:45 AM ET
MORNING BREAK
11:50 AM-12:35 PM ET
Creative Strategy for 2027: Defining the Next Core Marketing Discipline (Part 1)
Aly Gomez, Director of Creative Strategy at Capacity, introduces a new framework for evaluating content and understanding how different storytelling approaches can support different marketing goals.
12:35-1:55 PM ET
LUNCH
2-3:10 PM ET
How Arts Organizations Are Winning on Social Media in 2026
The Dallas Opera, National Gallery of Art, and the Griffin Museum of Science and Industry share how they create content that feels native to each platform, balances audience connection with organizational goals, and uses social media to make everything from opera to fine art more welcoming and accessible.
3:10-3:55 PM ET
From Channel to Community: Rethinking YouTube for Arts Organizations
Molly Templeton, Global Head of Social Strategy, Analytics & Innovation at YouTube, will help arts leaders reimagine what a mission-driven YouTube strategy can look like.
3:55-4:25 PM ET
AFTERNOON BREAK
4:30-5:15 PM ET
PANEL: AI IN ARTS ORGANIZATIONS
Session and speaker details coming soon.
5:15-5:20 PM ET
CLOSING REMARKS
5:30-7 PM ET
RECEPTION
Friday,
Oct 23, 2026
9:30-10 AM ET
ARRIVAL + LIGHT FARE
10-10:05 AM ET
OPENING REMARKS
10:05-11 AM ET
SESSION TO BE ANNOUNCED
Session and speaker details coming soon.
11-11:25 AM ET
MORNING BREAK
11:30 AM-12:25 PM ET
Creative Strategy for 2027: Defining the Next Core Marketing Discipline (Part 2)
In Part 2 of this session, Aly Gomez, Director of Creative Strategy at Capacity, builds on Capacity’s new framework for evaluating content by exploring real-world applications by genre and campaign type.
12:30-1:45 PM ET
LUNCH
1:50-2:45 PM ET
Don't Get Distracted: AI Strategy for Arts Marketers
Drawing on new survey data from more than 200 cultural organizations, Jen Taylor, VP of Strategic Growth and AI Activation at Capacity, will reveal where the industry stands, where teams are getting stuck, and where arts marketers should focus their attention over the next year. She’ll also explore which AI capabilities are best suited to support the industry’s broader shift toward personalized, needs-based marketing.
2:45-3:10 PM ET
AFTERNOON BREAK
3:15-4:10 PM ET
Visibility in the Age of AI Search
Dan Titmuss, Senior Consultant, AI & Organic Search at Capacity, explores the mechanics of AI-powered discovery and what organizations can do to remain visible, credible, and recommendable.
4:10-4:55 PM ET
Arts Marketing as a Creative Act
Artists-turned-marketers Anna Scheider, a Senior Consultant at Capacity and trained orchestral musician and Sanjay Saverimuttu, a Consultant at Capacity and former professional ballet dancer, offer a new way of thinking about marketing not only as a communications function, but as a creative practice rooted in experimentation and discovery.
4:55-5:15 PM ET
PERFORMANCE
Performer to be announced soon.
5:15-5:25 PM ET
CLOSING REMARKS
